Taboola

Content marketing has established its status as one of the main tools in the commercial world. This is an effective way to present the brand, its services and products, to create and increase a customer base and to increase sales.
Taboola is an Israeli advertising system, which distributes and promotes marketing content articles on leading websites: ynet, Walla, Mako, Globes, The Marker, Israel Hayom and many more.
At the end of each regular article on the site, links appear to additional articles that may be of interest to the specific surfer. Among them are sponsored links to marketing content articles, adapted to the surfer.

The matching is based on an algorithm that analyzes data on various topics, such as online behavior, social characterization and statistical details.
The promoted content is offered to the surfer as soon as they have finished reading and are ready for new information, which comes in the form of articles, blogs and videos.

In this way, Tabula creates and utilizes all the conditions for effective marketing: addressing the appropriate audience, on the spot
the right one and at the right time. Advertising in this way is especially useful and true in an age where online advertising is oppressive and disruptive
To read the content that surfers are interested in. In Tabula, the promoted content is relevant and desirable to the surfer.

The marketing content is often part of a landing page, which includes a form for leaving details and establishing contact, and a call to action that generates leads.
The quality of the marketing content is of utmost importance. It must be interesting, original – and one that clarifies the advantages of the brand and its services, and the exact benefit they bring to the surfer.

This is where AdMeWeb’s expertise comes in: the team led by Sarah Zohar is talented and skilled in creating such marketing content, and in presenting it in the perfect way through the Taboola advertising system.