Google, the largest and most popular search engine in the world, offers a variety of tools – free and paid – to promote businesses, products and services.
One of the main tools is “Google my business”, a free platform for local businesses, a sort of Google business page.
The main benefit of this tool is the ability to use it to promote the business in the Google search results, with an emphasis on Google Maps (Google.Maps), and to attract the appropriate target audience.
The Google business page allows, among other things, the creation of a company profile; optimal presentation of the business, its services and products; maintaining fruitful communication with potential customers; And even receiving statistical data on the number of surfers who showed interest in the business and their characteristics.
Google my business is suitable for different types of local businesses, from real estate agencies, medical centers and care and design centers, to legal, financial and other services.
Google also offers paid business promotion options. The sponsored promotion (PPC Google Ads) publishes ads that appear on the search engine results pages and on certain websites (among them YouTube).
The promotion of the business on Google, and above all the organic promotion, for free, through Google my business, should be integrated into the general strategy of the promotion of the business in the digital world.
Creating and implementing an integrated strategy of this type requires advanced professional knowledge and great skill in the field.
The AdMeWeb team is equipped with all of these. We lead the businesses We handle to the correct and accurate exposure in the network, and connects them to a large and promising audience of customers.
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