Outbrain

One of the efficient platforms for marketing and advertising through content (Content Marketing) is Outbrain.
Similar to Tabula, Outbrain is a system that offers promoted content on a variety of online content sites: Ynet, Mako, Ha’aretz, The Marker, One, Time Out and many others.
Creating quality marketing content and distributing it in the right way exposes the brand to new audiences, strengthens the relationship with existing customers and increases sales.
Advertising in Outbrain is more convenient and desirable for the surfer than advertising in ads and banners, which is often disturbing and disruptive.
The Outbrain system offers surfers personalized content as soon as they have finished reading the article of their choice, and they are free and open to continue.
The content offered to surfers matches their interests. For example, at the end of reading an article about health, Outbrain’s suggestion for a marketing article in the field of health will appear.

The more surfers click on a link, the more times it will appear because Outbrain’s algorithm will rate the content as attractive.
In this marketing and advertising method, the quality of the content is critical. The article should be interesting, provide surfers with real value – and of course, contain correct and convincing marketing content, and motivate action.
The attractiveness of the content in the eyes of the surfer will be determined by the quality of the article and also by the way it is submitted: a combination of an intriguing image and a title that is enticing to read. 

In the Outbrain campaign, you can create several versions of the article, each with a different image and/or a different title, in order to choose the most effective version and use it.

Planning, analysis and execution of a marketing and advertising campaign at Outbrain require great professionalism. AdMeWeb excels at this and is proud to offer the service to its customers.