Linkedin for Business

Linkedin is a social network, whose areas of activity are professional and business only. It is an efficient and targeted tool for business promotion, brand development, organic promotion in the network and sponsored advertising.

In addition, LinkedIn serves the business in finding new customers and creating professional relationships and various collaborations.

The number of LinkedIn business users is huge: there are currently about 2 million account holders in Israel, and over 600 million worldwide.

The data shows that for most of them this tool is at the center of their professional and business activities. The average income of LinkedIn business users is about 50% higher than that of Facebook users.

Opening a Linkedin account is suitable for different types of businesses: selling goods and diverse products; study, advice and training; financial services; Marketing, advertising and public relations services, and more.

A personal account on LinkedIn is a kind of small website (mini site). The account is based on a personal profile, which is actually the business card of the business and the people behind it.

The profile presents the services or products of the brand, and the capabilities and expertise of its owner. It includes various contents – posts, photos and videos – that provide those interested with all the relevant information about the business.

The construction of the personal profile on LinkedIn for business and its ongoing operation require professionalism, knowledge, planning and accuracy:

The specific target audience of the business, for its needs and desires, should be distinguished and characterized in advance, according to the brand’s business goals.

The description of the activity, services or products offered must be clear and convincing.

The needs and messages of the business (for example, looking for an investor, or a certain collaboration) will be presented in a clear and precise way.

The information envelope that establishes the professionalism and quality of the brand – various links, publications in the media, certificates, awards and recommendations – must be built in the most correct way.

AdMeWeb and Sara Zohar specialize in this comprehensive creation, thanks to a deep understanding of the field, diverse and proven experience and the use of technological, marketing, statistical and psychological tools.